Instagram can truly be the powerhouse behind your success as a real estate agent.
Instagram can truly be the powerhouse behind your success as a real estate agent.
But, let’s be honest…you’ve tried posting reels and sharing tips & tricks with your audience and none of it has worked.
That’s why I’m here.
To teach you the strategies that helped me go from a brand new agent with no Instagram or sales experience, to where I am at today (without posting tons of reels, paying for ads, and all that other stuff marketing experts preach about).
I am here to teach you how to make Instagram your MAIN source of business by using the platform to build real relationships.
How many times have you said that you want to get leads for your real estate business on Instagram...
but never know what to post or what to do to actually get consistent leads?
How many times have you wished that your reels and calls to action would finally start to bring eager leads into your DM’s like all of the Instagram experts promised they would?
MY STORY
My Journey Started in 2019 while I was finishing my last semester of college.
As graduation quickly approached, I still had no idea what I wanted to do with my life. I was finishing degrees in business and psychology but was still unsure of what career path made sense for me.
So, after little deliberation, I decided to get my real estate license. Not because I wanted to be an agent, but because I thought it would be an okay option while I figured out my real life plan. Little did I know, Real Estate would become the real plan!
During the 4 months I spent studying for my exam, I secured an internship with an up and coming real estate team. As I learned the laws and regulations during my licensing course, I was also learning the real life application of the information through shadowing showings, open houses, team meetings, and more.
By the time I got my license, I was already equipped with the skills and knowledge to hit the ground running. I started full time 2 days after graduating.
We all know that 2020 was a year for the books, and it certainly was for me and my career!
As graduation quickly approached, I still had no idea what I wanted to do with my life. I was finishing degrees in business and psychology but was still unsure of what career path made sense for me.
So, after little deliberation, I decided to get my real estate license. Not because I wanted to be an agent, but because I thought it would be an okay option while I figured out my real life plan. Little did I know, Real Estate would become the real plan!
During the 4 months I spent studying for my exam, I secured an internship with an up and coming real estate team. As I learned the laws and regulations during my licensing course, I was also learning the real life application of the information through shadowing showings, open houses, team meetings, and more.
By the time I got my license, I was already equipped with the skills and knowledge to hit the ground running. I started full time 2 days after graduating.
In 2021, I was focused on becoming the BEST agent I could be and was working to solidify my Instagram strategy.
I was determined to generate leads on Instagram and started to really grow my small but mighty local following. As a 23 year old who had a small sphere, I relied on Instagram as a way to meet new people, build new relationships, and capture real estate leads.
2021 In review:
- Sold 54 properties.
- Made six figures.
- Bought my first home at the age of 23.
- Renovated my house to become MY home!
- Named “On the Rise Agent” by Columbus Real Producers Magazine.
2022...what a year! After 100+ transactions and multiple years focused just on my professional growth, I found both PERSONAL and PROFESSIONAL Success.
The strategies that I had implemented in my business were working. I was generating consistent business from all sorts of organic sources of business and continued to capture even more leads on Instagram.
2022 In review:
- Sold 47 properties.
- Earned a net six figure income....AGAIN!!!
- Traveled EVERYWHERE (USA and out of the country).
2023 was the year of big successes, challenges, & changes.
At the beginning of 2023, I received the incredible honor of being named 1 of 6 Top Professionals Under 40 in Central Ohio by the Columbus Board of Realtors. At just 25 years old, this was the biggest achievement of my career to date!
A few months later, I realized that my personal priorities had shifted and I decided to pursue the transition to a solo agent. This change allowed me to scale back on the number of deals needed to reach my income goal AND allowed me to explore other passions…
You guessed it…my other passions included coaching agents! In 2023, I started brainstorming ways that I could help other agents achieve the same things I had in my short career. I put a plan together for what I wanted my real estate business and coaching business to look like ... and then I got to work!
I focused on Instagram and referrals as my main two leads sources and started to see the vision for my coaching business come together. On December 29th, 2023 I launched @businessof_realestate.
After launching my coaching business at the start of 2024, I’ve been fortunate to grow a large Instagram community and teach thousands of new and experienced agents how to actually generate leads on Instagram.
And today, I’m here! Still incredibly passionate about serving buyers and sellers and excited to continue evolving as a Real Estate Coach. There’s so much power and possibility in Instagram, and my goal is to help as many agents generate leads and build their businesses while remaining an authentic voice in the space.
Things That I am Proud of:
✨ Sold 150+ homes in 4.5 Years
✨ Made 6 Figures multiple times in my 20s
✨ Bought and renovated my first home at 23
✨ Started TWO businesses
✨ Traveled around the country and world
✨ Grown a large community of real estate agents
✨ Helped hundreds of agents generate leads on Instagram
What if I told you that there was a way to...
...generate leads on Instagram without always having to post the perfect reel?
...capture leads even if your engagement is low and you have a smaller following?
...finally know exactly how to get your own leads from Instagram and never have to worry about where your next deal is coming from?
That is the reality when you have an Instagram strategy that is based on proven, actionable steps that you can take to generate leads… not just post and pray.
I know that you want to make Instagram Your Main Lead Source.
I know that you are posting often, sharing on stories, using calls to action, and following all of the expert tips and tricks when it comes to reels and the algorithm.
I also know that you are not seeing the engagement you had hoped AND you haven't generated many organic leads.
But what if I told you that there are actually strategies and activities you can implement that will not only make lead generating easier, but that will actually help you get the results you are looking for?
You see, I was not able to close 150+ deals in 4 years by simply posting reels, sharing stories, and using calls to action.
I achieved this success by implementing strategies and systems for building relationships, growing my local following, and capturing leads.
I know YOU want to make Instagram your main lead source. To make this your reality, you have to have a PLAN. That plan is where I come in!
Instagram is not just a marketing platform. It is a SOCIAL NETWORKING platform.
As a real estate agent, you should be using Instagram to build real, authentic, and personal connections with locals in your community. Just like you would at an open house or networking event.
Not just using the app to post reels and photos.
Have you ever had any of these thoughts???
"I never know what to post on Instagram that will be eye catching and add value to my followers"
"I am so busy with other things in my life and/or business that I struggle to be consistent on Instagram"
"I want to generate lead on Instagram but am not sure what really works or how to even get started.”
I get it. I promise.
When I first started posting on Instagram as a new agent, I had the EXACT same thoughts (and many others).
I had no idea what to post, was never consistent with when and what I was posting, and was so nervous to DM people or comment on a strangers post because of my fear of being rejected, annoying, and worst of all....salesy.
And these mental roadblocks...are VERY real when it comes to getting real estate leads from Instagram.
But you KNOW when you overcome them, magic can happen.
Start Generating Leads on Instagram
Real Estate recognitions:
EDUCATION
Graduated Summa Cum Laude from Ohio Wesleyan University, earning degrees in both Business Administration & Psychology. Received Real Estate Education from Hondros College.